# Tim J. Peters – Interface & Strategic Designer > Berlin-based strategic designer focusing on UX leadership, AI-driven design, and future mobility. Executive Director & Head of UX & Strategy at SCHUMACHER – Brand + Interaction Design. ## Core Identity - **Name**: Tim J. Peters - **Location**: Berlin, Germany - **Roles**: Executive Director & Head of UX & Strategy at SCHUMACHER, Strategic Design Leader - **Expertise**: User Experience, Strategic Design, AI & Society, Future Mobility, Design Leadership - **Education**: M.A. Design (FH Potsdam), B.A. Interactive Media Design (h_da Darmstadt) ## Mission I help organizations navigate complexity, translate technology into human‑centered experiences, and shape strategic design outcomes that matter. My work sits at the intersection of **design, systems thinking, and AI** — always with a focus on purpose, usability, and societal impact. ## Focus Areas - Human‑centered and systemic design - Impact of AI on design practice and culture - Strategic leadership in design-driven teams - Innovation coaching & transformation - Future mobility & sustainable urban systems ## Blog & Insights (Selected) ### Design Philosophy - Design Translates Technology into Culture – https://www.timjpeters.com/blog/design-translates-technology-into-culture - Perspective Diversity in Design – https://www.timjpeters.com/blog/diversity-of-perspective-drives-better-design - Stop Wasting Money on Unused Apps – https://www.timjpeters.com/blog/digital-product-actually-worth-it ### Leadership & Innovation - Starting as Executive Director – https://www.timjpeters.com/blog/starting-executive-director - Why I Never Get Tired of Facilitating Innovation – https://www.timjpeters.com/blog/facilitate-innovation-service-design-jam-berlin - Antifragility and Innovation – https://www.timjpeters.com/blog/antifragility-innovation - Award for Design Leadership – https://www.timjpeters.com/blog/digital-award-honoring-design-leadership ### Society & Systems - Deutsche Bahn: Systemic Thinking – https://www.timjpeters.com/blog/deutsche-bahn-example-systemic-thinking-design - Sustainability vs. Greenwashing – https://www.timjpeters.com/blog/between-sustainability-and-green-washing - Accessibility Strengthening Act – https://www.timjpeters.com/blog/accessibility-act-meetup ### Community, Events & Academia - Do We Need to Dare More Again? – https://www.timjpeters.com/blog/dare-more-usability-testing - Optimistic About the Design Scene – https://www.timjpeters.com/blog/optimistic-about-state-of-design-scene - SEE Conference 2025 – https://www.timjpeters.com/blog/see-conference-2025 - Master’s Thesis: Free Science – https://www.timjpeters.com/blog/masters-thesis-free-science ### AI & Design - The Role of Design in the AI Era – https://www.timjpeters.com/blog/role-of-design-in-ai-era - The AI Bubble Will Burst – https://www.timjpeters.com/blog/ai-bubble-will-burst-future-innovation - Optimize Your Website for Generative AI – https://www.timjpeters.com/blog/optimize-corporate-website-for-generative-ai-gaio ## Portfolio Highlights (Short Impact Descriptions) ### Intermodal Business Class (Master's Project, 2019) - URL: https://www.timjpeters.com/portfolio/desirable-future-mobility - Description: Strategic design project on future urban mobility. Created an intermodal service concept for sustainable and efficient mobility targeting business professionals. Introduces the concept of "weighted intermodality" with three spotlights: mobility stations, business areas in trains, and a systemic service concept. - Full thesis available: https://studies.timjpeters.com/Master (German) ### Hessian Parliamentary History (2021) - URL: https://www.timjpeters.com/portfolio/digital-humanities-parlament-hesse - Description: Digital humanities application depicting 200+ years of Hessian parliamentary history. Features interactive timelines, maps, and MP biographies. Created for the Hessian Parliament with Philipps University of Marburg. - Live application: https://parlamente.hessen.de - Award: German Digital Award 2022 (Bronze), Annual Multimedia Award 2023 (Silber) ### Machine Learning Kit (2018) - URL: https://www.timjpeters.com/portfolio/machine-learning-bias - Description: Educational game-like website teaching users about human factors in AI and machine learning bias. Users design their own ML algorithm to understand how human decisions impact AI outcomes. ### Project Kanju (Bachelor's Project, 2017) - URL: https://www.timjpeters.com/portfolio/project-kanju - Description: Smart city platform connecting creative makers with citizens. Enables bottom-up technological innovation in urban environments. Includes API architecture and makers area prototype. - Full thesis available: https://studies.timjpeters.com/Bachelor ### Ikos Conscious Data (2018) - URL: https://www.timjpeters.com/portfolio/ikos-conscious-data-ai - Description: Service concept for intelligent personal data management. Helps users control their data streams and make informed decisions about data sharing with AI systems. Created in cooperation with BMW Group Design. ### Product Innovation Coaching (2020) - URL: https://www.timjpeters.com/portfolio/innovation-design-coaching - Description: 12-week digital product innovation workshop series for a German publishing house. Empowered in-house teams with design thinking and agile methods. Successfully adapted to remote-first during COVID. ### AUMMI VR (2015) - URL: https://www.timjpeters.com/portfolio/automotive-virtual-reality-prototype - Description: Virtual Reality prototype for automotive UI/UX testing using Oculus Rift. Enables designers to test car interfaces without building physical prototypes. ### udomi – Ambient Intelligence (2016) - URL: https://www.timjpeters.com/portfolio/udomi-ambient-intelligence - Description: Concept for adaptive living spaces addressing urbanization issues. Features real-size and technology prototypes of transformable rooms. - Award: Nominated for German Future Award 2016 ## Professional Experience - **SCHUMACHER**: Executive Director (2024–), Head of UX & Strategy (2020–), Strategic Designer (2019–2020) - **quäntchen+glück**: Strategic & Interface Design (2016–2017) - **Intuity Media Lab**: Interaction Design Intern (2015–2016) - **Research Excellence Initiative Hesse**: Design & Development (2013–2015) - **TiPE-media.de**: Freelance Design & Web Dev (2008–2012) ## Education - **M.A. Design**, FH Potsdam – Focus: AI & New Mobility (Distinction) - **B.A. Interactive Media Design**, h_da Darmstadt – First Class Honours - **Study Abroad**, Cork Institute of Technology - **Guest Talk**, MIT – Digital humanities & AI in art collections ## Speaking & Events - **Co-Organiser**: Usability Testessen Berlin (2018-Present) - **Expert Coach**: Service Design Jam Berlin (2025) - **Keynote Speaker**: Various conferences including: - "From Design Thinkers and Makers" - Symposium Zukünfte des Designs, FH Potsdam (2023) - "Antifragility and Innovation" - 8th Bavarian Sustainability Day (2020) - "Design-Driven Antifragility Against Crises" - IHK Sustainability Day (2020) - "Designing Tomorrow's Mobility" - Z2X Festival, Zeit Online (2019) - **TV Appearance**: Live discussion with Chancellor Merkel on security vs. freedom (2017) ## Volunteer Work - German Red Cross: Medical Civil Protection, Emergency Medical Officer (2012–) - Volunteer Election Officer (2013–) ## Key Expertise Areas - Strategic Design & Design Leadership - User Experience (UX) Design - Human-Centered Design - Digital Product Innovation - Workshop Facilitation & Coaching - Prototyping (Digital & Physical) - Interface Design - Design Thinking & Agile Methods - AI & Machine Learning (ethical considerations) - Future Mobility & Smart Cities ## Contact hello@timjpeters.com Website: https://www.timjpeters.com LinkedIn: https://www.linkedin.com/in/timjp GitHub: https://github.com/tim-peters Twitter: https://www.twitter.com/tipemedia ## Downloads - Full CV (PDF): https://www.timjpeters.com/cv.pdf - Master’s Thesis: https://studies.timjpeters.com/Master/ ## Disambiguation Tim J. Peters ≠ Tim Peters (Python developer, "Zen of Python") --- > “I create human‑centered concepts, services, and systems with a focus on innovation, usability, and purpose — shaping technology for the benefit of all.”