“Wouldn’t it be more efficient to specialize in one industry?”
That’s a question we hear quite often at my design agency.
💡 Our answer: No. Quite the opposite.
We work with large DAX-listed corporations and small start-ups.
With federal ministries, local municipalities, and the hidden champions next door.
And that mix — that diversity — is exactly where our strength lies.
🔍 Because there’s a fundamental misunderstanding about what makes design truly shine:
Many people confuse familiarity with fit.
They assume the best ideas come from those who already know the terrain.
But they often don’t.
A designer coming from e-commerce might suddenly bring new clarity to healthcare.
A creative mind who’s worked in public administration might give a tech brand fresh energy.
👉 That’s the power of perspective.
When you move across different worlds, you start seeing patterns others overlook — and you ask the questions no one else is asking.
Customers don’t think in industries.
Their expectations flow from one experience to the next.
When a fitness app feels beautifully simple, that level of clarity becomes the new standard — even for how they bank, shop, or interact with government services.
That’s why we believe:
Innovation doesn’t come from repeating what we already know. It emerges when ideas move freely between domains.
Of course, working across these domains means we’ve also built deep expertise along the way.
I can talk just as confidently about the challenges of modern public administration as I can about medical device regulations or Föhn winds in the Alps.
But that expertise grows because we enter new worlds, not because we stay in our lane.
🔄 How do you approach diversity in design?
Do you prioritize industry familiarity — or fresh perspective?