Some weeks ago, I was honored with not just any award - but one that feels special to me. Let me tell you why!
Since I joined SCHUMACHER — Brand + Interaction Design about three years ago and then took over responsibility for the UX & Strategy unit, SCHUMACHER has changed. In addition to our traditional part of excellent brand development, new business areas have developed. We increasingly see design as a process with various results. As a means of creating new innovations, influence culture or craft great user experiences. This shift involves a lot of passion and heart and soul on my part. The German Digital Award (DDA) honors one of these new projects, and it is the first award in this new category for SCHUMACHER.
That's why I'm incredibly proud of my team. On the one hand, of the terrific work we have done and the result, which brings history closer to the people. On the other hand, I am proud of Michael and Verena's courage to break new ground and their trust in me and the creative power of this amazing team.
Here's to many great projects to come! 🥂
