...and this might actually be a good thing.
It all started a few years ago with no-code editors like Webflow and Elementor. Now it's accelerating enormously through vibe-coding tools like Lovable, Claude Code, or even Figma Make (which is integrated directly into most designers’ workspace):
Designers can often build functional prototypes or products today without waiting for developers.
But it's also going the other way: Coders are starting to design more. Google recently released Stitch, a 'vibe design' tool that lets developers create polished interfaces without needing traditional design skills.
No matter how one judges individual results, the convergence is happening from both sides.
AI seems to achieve something the industry failed for years: making these two disciplines grow together. And I think that's a good thing.
At SCHUMACHER, a core value has always been that clients work with an agency that can advise from a single source on user-centered strategy, excellent design, and technical implementation. No friction losses, no meaning lost in translation between disciplines.
Personally, I've been passionate about design and technology for 20 years now – ever since I (as a teenager) started my own business as a web developer before studying design. That dual perspective still shapes how I see our work today: not as separate crafts, but as one integrated task.
In the end, it's about creating results that work on every level: purpose, emotion, function, and business. The less we work in silos, the better we get there. And the more joy we find in the process.
Welcome to this beautiful new era. Are you seeing this development in your field too?