Shortform Blog

Stop Wasting Money on Unused Apps: with Purpose and Testing

In a world where we can produce more digital products faster than ever – one question becomes increasingly relevant: Is it actually worth it? 💭 In regard to digi…

December 2025

Diversity of Perspective Drives Better Design

“Wouldn’t it be more efficient to specialize in one industry?” That’s a question we hear quite often at my design agency. 💡 Our answer: No. Quite the opposite. We work wi…

November 2025

Sitting in the train and thinking, the Deutsche Bahn disaster is a perfect example for the importance of systemic thinking

"The non-functioning of German railways has damaged trust in our democracy more than all the enemies of the state ever could.” A quote that stuck with me —…

November 2025

The AI bubble might burst — but that’s not the real story. 💭

At the turn of the millennium, we witnessed the Dotcom bubble.  Investors were pouring billions into Internet startups with little more than a “.com” in their name.…

October 2025

Optimize Your Website for Generative AI: 15 Proven Tips for GAIO

Below are 15 effective, evidence-based best practices for optimizing your corporate website to perform well in Generative AI Optimization (GAIO) — i.e., to be s…

October 2025

The role of designers is changing rapidly in the AI era

The ground is moving beneath our feet: With AI increasingly generating everything from copy to code to complete interfaces,  what’s left for designers and age…

August 2025

About the Barrierefreiheitsstärkungsgesetz (Accessibility Strengthening Act)

Yesterday at the Berlin Product Designers Meetup, Guillaume Vaslin made a compelling case for taking the new Barrierefreiheitsstärkungsgesetz (Accessibility …

June 2025

Design translates technology into culture

There is this sentence, that first struck me during my Master’s — and it never really left: ✨ »Design translates technology into culture.« 🤔 I feel like in recent yea…

June 2025

Visiting the see conference 2025

Last weekend at see-Conference in Wiesbaden, I immersed myself in inspiring discussions at the intersection of design, society and technology. Some key…

April 2025

Why I'll never get tired of facilitating innovation

Last weekend, I had the privilege of coaching at the Service Design Jam Berlin, where teams tackled healthcare challenges in just 48 hours. Guiding them…

April 2025

Do we need to dare more again?

Almost seven years ago, we brought Usability Testessen to Berlin. A group of volunteers simply did it back then – without any intention of making a profit and w…

January 2025

Optimistic About the State of the Design Scene

Today, I immersed myself in the design meetup scene once again – and returned feeling cautiously optimistic. Events that I used to enjoy very much have not r…

December 2024

New Chapter, Same Passion!

I am delighted to announce that, starting in October, I will be joining the management team at SCHUMACHER — Brand + Interaction Design as Executive Director (…

September 2024

Between sustainability and green washing

A festival for green sustainability through technology – and the first thing you see when you walk in is huge cars, energy companies and hydrogen-powered a…

May 2024

An award honoring the transformation we are going through

Some weeks ago, I was honored with not just any award - but one that feels special to me. Let me tell you why! Since I joined SCHUMACHER — Brand + Interaction D…

May 2022

Feedback to my Master's Thesis

Since I decided to make my master’s thesis freely available about a year ago, over 350 people have actually read through over 8000 pages of it solely on my w…

March 2021

How megatrends can empower us to become active shapers in times of crisis

The COVID-19 pandemic and the responses to it have plunged the global economy into what is likely to be the biggest recession since the Second World War. But…

June 2020

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